Drawing on over 15 years of experience in reaching mass multicultural audiences,
Talavera Strategies develops the best message to amplify, influence, and make an
impact. We deliver national, regional and local exposure to reach key audiences in
media, government, industry and beyond.
With years of experience in politics and government, including the Obama-Biden
White House and U.S. House of Representatives, Talavera Strategies designs and
executes winning issue advocacy, social impact, and reputation management
that influence, mobilize, and create change.
With a background at the Department of Homeland Security, managing daily
national security and immigration issues, Talavera Strategies is swift, discreet, and
experienced in managing situations that threaten the reputation of an organization.
We build the processes and assets needed to navigate unforeseen situations to
help clients thrive.
Talavera Strategies is a Strategic Communications and Public Affairs consulting firm founded by Ginette Magaña, the company’s President and a former Obama White House and campaign aide. With over 15 years of experience in electoral campaigns, government, private sector, and nonprofits, Ginette provides high level strategic advice to engage and mobilize the public, manage issues, and help organizations thrive. Most recently, Ginette served as the Director of Corporate Affairs for NBCUniversal Telemundo Enterprises, where she oversaw the company’s corporate social responsibility initiative. Prior to that, Ginette led President Obama’s engagement with the nation’s Latino community and worked on immigration related issues in her role as Senior Associate Director of Public Engagement at the White House. She also previously served as Deputy Press Secretary and on the record spokesperson at the U.S. Department of Homeland Security, where she managed daily and crisis communications across key components.
From her outreach and communications roles in the U.S. House of Representatives to her numerous leadership roles on various campaigns, including President Obama’s successful reelection campaign and the Affordable Care Act (ACA) implementation, Ginette has worked to engage key stakeholders around policy and advocacy issues and she now brings that expertise to Talavera Strategies.